Designing clarity for complex digital products.
I'm Cinthia Samaniego. Over the last 14 years I've partnered with organizations across fintech, enterprise software, healthcare, retail, travel, and more, to bring products from discovery to delivery.
"Different industries. Same mindset."
Four stories, one way of thinking
Not project logs — the real problems behind the pixels, and how research, strategy, and systems thinking turned them into measurable outcomes.
Transforming a Wallet into a Business Platform
From a basic balance-check app to an active marketplace with over a million users impacted.
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Simplifying Banking at Scale
Mapping four disconnected platforms into one coherent, research-grounded experience.
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Scaling Enterprise Design Systems
Building a tokenized Figma library that let complex analytics tools ship consistently, faster.
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Scaling Design Operations
Establishing DesignOps practices that cut handoff time 35% for a large-scale enterprise team.
View case studyTrusted by teams at
Reference-checked, not just self-reported
"Cinthia is a highly detail-oriented professional with extensive experience in fintech, banking and travel. I regularly consult her for her deep expertise in User Research, Usability Testing and Design OPS.
"Working with Cinthia has been a truly positive experience. She brings great expertise to every project and approaches challenges with openness, curiosity and adaptability.
"I had the opportunity to work with Cinthia at Citibanamex and she is undoubtedly one of the best professionals I have collaborated with. She combines creativity, strategic vision and attention to detail.
Let's build products together, and reach goals worth scaling.
Looking for a Senior Product Designer for your team? I'd love to hear about the challenge.